Red Lantern Strategy | Privacy Policy
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Our Commitment to Your Privacy

Red Lantern Strategy, Inc., a New York corporation (“Red Lantern Strategy”), respects your individual privacy. Our privacy policy documents our adherence to industry standards for the protection of your personal information.

Scope of the Privacy Policy

This Privacy Policy covers Red Lantern Strategy’s treatment of personally identifiable information that may be collected while you are on the Red Lantern Strategy site or when you use its services. This policy does not apply to the practices of companies not owned or controlled by Red Lantern Strategy or to people whom Red Lantern Strategy does not employ or manage, nor does it address non-personally identifiable information. The policy specifically addresses the following areas:

  • What personally identifiable information is collected by Red Lantern Strategy or by any third party through our site;
  • How Red Lantern Strategy uses this information;
  • With whom Red Lantern Strategy may share this information;
  • What choices are available to you as a user of the site with respect to collection, use and distribution of the information;
  • What types of security procedures are in place to protect the loss, misuse or alteration of information under our control; and
  • How you can correct any inaccuracies in the information.


Information Collection and Use

Red Lantern Strategy may collect information from you at two different stages. First, we collect anonymous, aggregate information from all visitors to the site. This information is never linked to any personally identifiable information and is only used in the aggregate to generate statistical reports about the use of our site. Second, Red Lantern Strategy collects personally identifiable information from you on behalf of the researcher and whose study you have participated in. Online account creation may require you to submit the following personal information: name, address, company information, email address, and phone number. Study creators may have their own privacy policies which apply to studies that they have created using our services and that detail how they handle your personally identifiable information. We encourage you to read any such policy. Your submission of personally identifiable information is voluntary and you may opt out of responding at any time. If you do respond, you consent to its provision to us for the purpose of delivering our services to the study creator and or their end-client.

Personal Information of Children Under 13

Red Lantern Strategy complies with the requirements of the Children’s Online Privacy Protection Act (COPPA) and the FTC’s Rule interpreting COPPA (16 CFR § 512). This site is not directed to children and does not knowingly collect any personally identifiable information from children under 13 years of age.

Use of Your Personal Information

Our primary goal in collecting information from you is for the purpose of delivering our services to the study creator and or their end-client. Red Lantern Strategy will never give your information to, or share your information with, any third parties other than our service providers and the study creator, except as permitted by law.


We store information that we collect through cookies and log files to create a profile of our customers. A profile is stored information detailing how individual customers use the site. Collected information in a profile is tied to the customer’s personally identifiable information. However, your profile is used solely for internal purposes, to help us improve the experience of our customers. We do not share your profile with any third parties.

Log files

Log files record internet protocol (IP) addresses, browser types, internet service provider (ISP) referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track a customer’s movement in the aggregate and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Disclosure of Personal Information As Required By Law

We will disclose personal information when required by law, or if we have good-faith belief that such action is necessary to (a) comply with current judicial proceedings, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.

Business Transitions

In the event that Red Lantern Strategy goes through a business transition, such as a merger, acquisition by another company, or sale of a portion of its assets, our customers’ personal information may be part of the assets transferred. Customers will be notified via prominent notice on our site prior to a change of ownership or control of their personal information. If, as a result of the business transaction, your personally identifiable information will be used in a manner materially different from that stated at the time of collection, you will be given a choice consistent with our Notification of Changes section.


Wherever your personal information may be held within Red Lantern Strategy or on its behalf, we intend to take commercially reasonable and appropriate steps to protect the personal information that you share with us from unauthorized access or disclosure. However, given the nature of the Internet and the fact that network security measures are not infallible, we cannot guarantee the security of your information. We use encryption to protect sensitive information online. The servers that store your personally identifiable information are housed in a secure environment. Finally, we also make an effort to protect your information off-line.
Our computer systems are currently based in the United States, so your personal data will be processed in the United States. As a visitor from outside the United States, by using the site you agree to this privacy policy and you consent to the transfer of all such information to the United States and to the processing of that information as described in this privacy policy.
Correcting, Updating, Deleting and Deactivating Personal Information
If your personally identifiable information changes, you may contact us to correct, update or delete and deactivate our record of your personally identifiable information. Where we have collected your personally identifiable information on behalf of a study moderator, contact the study moderator if you want to access, update, or delete that information. If the study moderator has their own privacy policy, please refer to it.

Notification of Changes

Red Lantern Strategy may edit this policy from time to time. If we make any substantial changes, we will prominently post a notice on the main page and other pages to alert you of the change.

Contact Information

If you have any questions about our privacy policy, please email us at [email protected].