Red Lantern Strategy | Team
21185
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Erica Rutt Gale

PRINCIPAL

An entrepreneur at heart, Erica thrives on the unique balance of research and business strategy Red Lantern offers its clients. Her optimism and resourcefulness fuel her work.

Amelia Sandell

PRINCIPAL

Amelia is quick to translate insights into meaningful, actionable strategic direction. Her thought leadership and energetic approach make her a valued consultant to clients.

Alexa Knight

VICE PRESIDENT,
DIRECTOR OF INSIGHTS

Alexa is a big picture thinker who brings over a decade of brand strategy experience to inform creative approaches to brand positioning, communications strategy and creative development research.

Nina Moffitt

DIRECTOR

A high EQ strategist equally versed in qual and quant methods, Nina brings her analytical eye and cultural savvy to each challenge, distilling nuanced human insights from complex data.

Sarah Huffman

DIRECTOR,
RESEARCH MANAGEMENT & OPERATIONS

Sarah applies her versatile background across beauty, fashion, and financial services categories to corral and coordinate many of Red Lantern’s projects, ensuring optimal efficiency and quality insights.

Ali Dervin

SENIOR MANAGER

Ali can change course at the drop of a hat and always has a Plan B (or C!) ready in her back pocket when it comes to project management.

John Baxa

MANAGER & DESIGNER

A theme finder who enjoys connecting personal narratives, he pours our insights into accessible, compelling deliverables that teams will want to share.

Sara Carter

SENIOR ANALYST

Sara approaches research with intense curiosity and creativity, allowing her to craft vibrant, data-driven stories of consumer behavior.