Red Lantern Strategy | Team
21185
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Erica Rutt Gale

PRINCIPAL

An entrepreneur at heart, Erica thrives on the unique balance of research and business strategy Red Lantern offers its clients. Her optimism and resourcefulness fuel her work.

Amelia Sandell

PRINCIPAL

Amelia is quick to translate insights into meaningful, actionable strategic direction. Her thought leadership and energetic approach make her a valued consultant to clients.

Alex Carroll

VICE PRESIDENT

Alex is a strategist and storyteller with a specialization in human and cultural insight. She enjoys digging into the human experience and emerging with new and inspiring insights for her clients.

Lenna Garibian

SENIOR DIRECTOR, PARTNER PROGRAMS

A brand and insights strategist, Lenna thrives on understanding human behavior and emotion. She helps clients build products and brands that are more relevant, human, and sustainable.

Nina Moffitt

DIRECTOR

A high EQ strategist equally versed in qual and quant methods, Nina brings her analytical eye and cultural savvy to each challenge, distilling nuanced human insights from complex data.

Sarah Huffman

DIRECTOR,
RESEARCH MANAGEMENT & OPERATIONS

Sarah applies her versatile background across beauty, fashion, and financial services categories to corral and coordinate many of Red Lantern’s projects, ensuring optimal efficiency and quality insights.

Amy Deaton Smith

SENIOR PROGRAM MANAGER

A natural innovator, Amy is charged with building and maintaining our client dedicated panels.  Her approach is both practical and creative helping us develop better experiences for research participants and clients alike.

Laura Arnold

RESEARCH MANAGER

Laura is a perceptive and detail-oriented researcher, eager to corral complex data into a meaningful story about the consumer experience. She works diligently to bring her clients actionable insights in support of their goals.

Dominic Chambers-Salce

RESEARCH ANALYST

Dominic uses his multicultural upbringing as well as his training in marketing and design to contextualize consumer insights in relation to a brand’s story, values, and mission.

Joey Tam

RESEARCH ANALYST

Joey brings her natural curiosity and conscientious work style to all of her work at Red Lantern where she contributes pointed analysis to support the development of impactful insights for our clients.