Red Lantern Strategy | Team
21185
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Erica Rutt Gale

PRINCIPAL

An entrepreneur at heart, Erica thrives on the unique balance of research and business strategy Red Lantern offers its clients. Her optimism and resourcefulness fuel her work.

Amelia Sandell

PRINCIPAL

Amelia is quick to translate insights into meaningful, actionable strategic direction. Her thought leadership and energetic approach make her a valued consultant to clients.

Alexa Knight

VICE PRESIDENT,
DIRECTOR OF INSIGHTS

With a background in advertising strategy, Alexa has perfected approaches to informing effective and inspiring brand positioning, communications strategy and creative development.

Sarah Huffman

SENIOR MANAGER,
PROJECT MANAGEMENT & OPERATIONS

Sarah applies her versatile background across beauty, fashion, and financial services categories to corral and coordinate many of Red Lantern’s projects, ensuring optimal efficiency and quality insights.

Nina Moffitt

SENIOR MANAGER

A high EQ strategist equally versed in qual and quant methods, Nina brings her analytical eye and cultural savvy to each challenge, distilling nuanced human insights from complex data.

John Baxa

MANAGER & DESIGNER

A theme finder who enjoys finding connections between personal narratives, he pours our insights into accessible, compelling deliverables that teams will want to share.

Madeline List

ANALYST

Madeline makes the details look easy, supporting a number of our team’s research and project management efforts with her dedication to rigor and smart analysis.